The mindset that most new entrants bring to the IPTV reseller business is a sales mindset — how do I get more customers? The operators who build the most durable businesses are running a service mindset — how do I keep the customers I have? These aren't mutually exclus… Read More
Scaling a reseller business is not primarily a marketing challenge — it's an operational one. The resellers who plateau at fifty or a hundred customers are usually not limited by demand. They're limited by process. More customers means more support interactions, more r… Read More